Angelic ran a 3-week campaign where players were able to explore their roster of characters and create bold new looks, poses, or add objects to their favorite character in the game.

To enable this, Angelic selected characters from their game to create a unique AI fine-tune so their players could create images in their likeness.

Compared to their average engagement on X, the campaign got…

4x
More X Views
11x
More X Comments
33x
More X Reposts
4x
More X Likes

Co-Creation as Loyalty

Angelic used questing platform GALXE to keep their players engaged in the Angelverse.

Each week they launched a campaign, they’d include it in that week’s quests hosted on GALXE. Including Wide World’s co-creation introduced a whole new interactive paradigm to their marketing team’s toolset.

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