Cupcake is a social rewards platform built on Solana. They’re using Wide World’s X product over a series of campaigns to crowdsource assets for their upcoming game.
Even without a prize for participation, this became one of the biggest X posts that Cupcake has ever done.
When Cupcake launches in May, they will be using assets generated by their community through the X campaigns.
We used a “comic” style preset for the campaign so that every user’s creations had a consistent style.