Gasp, a cross-rollup swaps network, launched a new lore called Gasp Universe to accompany their community loyalty program. They’re introducing it with Gasp Natives and using Wide Worlds to help create community-centric IP, saving tons of money in the process.
Compared to their average engagement on X, the campaign got…
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Instead of spending $10-15k on hiring a content team to devise, design, and distribute a predetermined set of characters and established lore, Gasp turned to its community of users and provided an artistic aesthetic as a playground for them to express their inner explorers.
And the cost of this invaluable participation and momentum-building? $500 distributed to the 10 creators of the designs the core team liked best.
The Gasp team is incentivizing the creation of community lore in order to establish a sense of belonging in their developers and users. By using Wide Worlds, they were able to unlock unprecedented viral growth while unlocking low-cost and user-generated content to kickstart their IP universe.
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