Gasp, a cross-rollup swaps network, launched a new lore called Gasp Universe to accompany their community loyalty program. Over a two-month period, Gasp launched four interactive campaigns, each introducing a unique archetype that brought their technical protocol and loyalty program to life in a creative, personified way. By allowing participants to design their own characters and earn rewards, Gasp fostered a deep sense of community involvement while simultaneously expanding their lore.
The strategic timing of these campaigns also bought Gasp valuable time to work on their product while building excitement and anticipation for their upcoming TestNet launch.
Compared to their average engagement on X, their campaigns got…
The inaugural campaign in the Gasp Natives series introduced the "Explorer" archetype - pioneers forging new paths and connections across the Gasp Universe. This campaign invited participants to create their own unique Explorer characters, which would become core archetypes within the GASP virtual world.
By designing their Explorer characters and engaging with the campaign, community members could earn rewards and progress on Gasp's questing platform, Galxe. To provide depth and context to the Explorer archetype, Gasp released a supporting blog post. This content described Explorers as "pioneers of connection, forging paths not only through territories but also between hearts and minds." By populating their blog with this engaging, lore-driven content, Gasp expanded beyond technical documentation, offering a rich narrative that helped educate around their platform.
The campaign generated over 8x the average impressions, 36x the average likes, 160x the average comments, and 50x the average retweets compared to Gasp's typical posts.
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The second campaign introduced the "Sorcerer" archetype - a wise and powerful guide who assists Explorers in traversing realms and overcoming obstacles. Participants could design their own unique Sorcerer characters using an AI model, with the top 10 designs earning $50 in stablecoins.
This campaign not only built upon the momentum from the Explorer campaign but also deepened the lore of the Gasp universe. By introducing the Sorcerer as a crucial ally to the Explorer, it expanded the narrative and highlighted the interconnectedness of the Gasp world. Participants could earn rewards and progress on the Galxe questing platform, further immersing themselves in the rich character archetypes and storylines of the Gasp Universe.
The third campaign introduced the "Craftsman" archetype - visionaries capable of transforming ordinary materials into extraordinary treasures. Participants were invited to design their own unique Craftsman characters using an AI model, with the top 10 designs earning $50 in stablecoins each.
The Craftsman was presented as a key figure whose guidance is essential for anyone seeking to create, innovate, and leave their mark on the world of Gasp. By introducing the Craftsman as a crucial ally to the Explorer, it expanded the narrative and highlighted the interconnectedness of the Gasp world's characters.
To further immerse the community, GASP provided exclusive stories about the Craftsman to Discord members who obtained the Craftsman role. This approach allowed participants to dive deeper into the character's story while contributing to the visual aesthetic and character designs of the protocol.
The final campaign introduced the "Shopkeeper" archetype - the curators and traders within the Gasp marketplace. In the hidden corners of Gasp, the Shopkeeper reigns over a realm of forgotten treasures and arcane wonders. His shop, aglow with a mysterious light, holds relics of immense power, each piece carefully guarded and steeped in ancient secrets.
Similar to previous campaigns, participants could design and submit their own Shopkeeper characters using an AI model, with the top 10 designs earning a prize. The Shopkeeper was presented as a pivotal figure, offering not just items, but possibilities and challenges, further expanding the cast of characters and personalities within the Gasp virtual world.
