Lamina1 — a metaverse-first blockchain — launched a multi-week series of campaigns in the lead-up to launching their mainnet blockchain.
Even without a prize for participation, these campaigns became some of the biggest X posts that Lamina1 has ever done. All while producing tons of valuable content for them to post across their socials.
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Lamina1 posted a new creative AI prompt each week for 4 weeks in a row prompting their community to help visualize a fantastical Journey to Mainnet across four critical eras of metaverse history. While doing so, they also highlighted community members’ top creations.
These multi-week campaigns played an instrumental role in creating captivating content that effectively engaged the Lamina1 community. They were able to maintain interest in their project while also celebrating the creativity of the community members. This approach fostered a sense of inclusivity and participation, which further strengthened the bond between the platform and its users.
Moreover, the campaign series proved to be a strategic move in filling up the timeline with meaningful and engaging activity while the development team was working on building the mainnet. This kept the momentum going and ensured that the community stayed connected and active. It served a dual purpose - keeping the community entertained and informed, while providing the developers with the necessary time to focus on the technical aspect of the mainnet launch.
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